Connecting Luxury, AgTech, Equestrian Fashion & High-Performance Lifestyle Brands with HNW Global Audiences.
5x
OLYMPIAN ATHLETE
TOP 4
FEI WORLD RANKING
148K+
ENGAGED FOLLOWERS
100+
COUNTRIES REACHED
Luciana Diniz is a 5-time Olympian, Global Champions Tour winner, author, and world-renowned equestrian icon. Selected for the 2026 World Championships with high potential for the 2028 Los Angeles Olympics, she offers partner brands an unmatchable global platform.
Her proprietary training and mindset methodology connects horse wisdom, emotional balance, and high performance. With hundreds of active students across 5 continents and 100+ countries, Luciana inspires an active, highly engaged, and affluent global community.
"Luciana is a smart, bold woman who reinvents herself... In her book, she writes with elegance, showing how she transformed crises into learning, losses into courage, and tears into wisdom."
— Dr. Augusto Cury, Psychiatrist, Author & Speaker
"A mega rider, 5 Olympics — an achievement reached by very few women across all disciplines in the Olympic Games. Talented and competent in the arena, her Butterfly Method connects and teaches thousands."
— Chris Morais, Equestrian Champion & Agribusiness Leader
"Your love for your horse and the way you ride through the course are amazing. The ethics of your training should be an example for the entire sport!"
— Global Equestrian Community Testimonial
Direct Access to an Affluent, High-Converting Global Equestrian & Lifestyle Audience
+90,000 Views
Average Organic Views per Training / Educational Reel
1.0M | 672K | 588K
Peak Viral Reach on Highlight Reels
Authentic Community Trust: Content focuses on horse welfare, riding methodology, behind-the-scenes Olympic preparation, and mindset coaching.
Audi, Fine Jewelry, High-End SUVs, Luxury Travel
Equisense Sensors, Equestrian Match Apps, Agribusiness
Horse Circles, High-End Athletic & Equestrian Wear
Supplements, Longevity, Wellness & Elite Nutrition
Launch Rates Valid Until November 30, 2026 • Includes Automatic Cross-Posting to TikTok
| DELIVERABLE FORMAT | CAMPAIGN SPECIFICATIONS | USD ($) | EUR (€) | BRL (R$) |
|---|---|---|---|---|
| 3 Instagram Stories | Sequence published same day with trackable link or promo code | $590 / $985 | €510 / €850 | R$ 3k / 5k |
| Collaborative Post | Carousel (up to 5 photos) or Reel (up to 1 min), live 1 month | $790 / $1,180 | €680 / €1,020 | R$ 4k / 6k |
| Monthly Retainer | 1 Collab Carousel + 3 Stories with 30-sec video per month | $1,870 /mo | €1,610 /mo | R$ 9,500 /mês |
| Quarterly Package | 3-Month Retainer Campaign (Includes 14% Savings) | $5,020 total | €4,320 total | R$ 25,500 total |
| Annual Partnership | 12-Month Omnichannel Sponsorship (Includes 27% Savings) | $18,900 total | €16,270 total | R$ 96,000 total |
Paid Media Rights (90 Days): +40% fee
In-Person Event Appearance: +30% fee
Print & Website Image Rights: +25% fee
Category Exclusivity (3 Months): +20% fee
Payment Terms: 50% upon signing, 50% upon publication.
Ready to launch a high-impact global campaign with Luciana Diniz?
MURILO TREVISAN — Media Project Manager
WhatsApp / Direct Mobile: +55 11 97548-0088
Business Email: murilo.trevisan@ld.com
Official Instagram: @lucianadiniz_11
Five-Time Olympic Show Jumping Athlete · Entrepreneur · Author
Born 1970, São Paulo, Brazil | Nationalities: Brazilian & Portuguese | Based in Europe since 1988 | luciana.diniz@me.com
Luciana Diniz is a five-time Olympic show jumper (Athens 2004, Beijing 2008 as trainer for Argentina, London 2012, Rio de Janeiro 2016, Tokyo 2020, and Paris 2024 as team reserve) with over 30 years at the top of international equestrian sport, more than 1,800 FEI-registered starts, a 2015 Longines Global Champions Tour title, Rider of the Year title 2012, and a career-high FEI World Ranking of 4th. Her achievements extend beyond competition: she is the founder of an equestrian education brand active in more than 50 countries and 6 continents, and of two technology ventures, the author of two books on elite performance, a public figure with a global following, and the subject of recognition from international sporting and public figures, including a former President of the FEI.
| Year | Host | Nation | Horse | Result |
|---|---|---|---|---|
| 2024 | Paris, FRA | Brazil | Vertigo du Desert | Team reserve (helped secure Brazil's Olympic team qualification in Barcelona, 2023) |
| 2020/21 | Tokyo, JPN | Portugal | Vertigo du Desert | 10th Individual Final |
| 2016 | Rio de Janeiro, BRA | Portugal | Fit For Fun | 9th Individual Final |
| 2012 | London, GBR | Portugal | Lennox | 17th Individual |
| 2008 | Hong Kong, HKG (Beijing Games) | — | — | Appointed trainer for Team Argentina |
| 2004 | Athens, GRE | Brazil | Mariachi | Individual; 9th with Team |
Named Rider of the Year in 2012.
World Equestrian Games / World Championships
| Year | Host | Horse | Result |
|---|---|---|---|
| 2026 | Aachen, GER | Vertigo du Desert | 80th Individual; Team Brazil |
| 2006 | Aachen, GER | Dover | Top 25 |
| 1994 | Den Haag, NED | Graf Grande | 46th Individual; 4th with Team (first senior championship, age 23) |
European Championships
| Year | Host | Horse | Result |
|---|---|---|---|
| 2015 | Aachen, GER | Fit For Fun | Participated |
| 2013 | Herning, DEN | Winningmood | 16th |
| 2011 | Madrid, ESP | Winningmood | 9th |
| 2009 | Windsor, GBR | Winningmood | Participated |
| 2007 | Mannheim, GER | Locarno | Participated |
World Cup Finals
| Year | Host | Horse | Result |
|---|---|---|---|
| 2014 | Lyon, FRA | Fit For Fun | Participated |
| 2013 | Gothenburg, SWE | Lennox | 8th |
| 2012 | 's-Hertogenbosch, NED | Lennox | 15th |
| 2011 | Leipzig, GER | Winningmood | Participated |
| 2010 | Geneva, SUI | Winningmood | 4th |
World Cup Tournament Wins (1st place)
| Year | Location | Horse |
|---|---|---|
| 2019 | Leipzig, GER | Locarno |
| 2015 | Leipzig, GER | Lennox |
| 2013 | Zurich, SUI | Lennox |
| 2012 | Verona, ITA | Bluebuster |
| 2011 | Vigo, FRA | Winningmood |
| 2011 | Lyon, FRA | Winningmood |
Winner of the Longines Global Champions Tour 2015 overall season title (with Fit For Fun). Runner-up in the Rolex Grand Slam Grand Prix of Aachen and Calgary three times second-place across 2017–2018, considered the "Queen of the Second-Place".
| Year | Location | Horse |
|---|---|---|
| 2026 | Abu Dhabi, UAE — CSIO5* Longines Grand Prix | Vertigo du Desert — 1st place, individual champion; 3rd with Team Brazil (League of Nations) |
| 2023 | Barcelona, ESP — FEI Nations Cup Final | Vertigo du Desert — 1st, Individual Rank; secured Team Brazil's Paris 2024 Olympic qualification |
| 2020 | Vejer de la Frontera, ESP (Nations Cup) | Vertigo du Desert |
| 2020 | Deauville, FRA | Conchento PS |
| 2019 | Rotterdam, NED | Fit For Fun |
| 2019 | Gijón, ESP (Nations Cup) | Vertigo du Desert |
| 2019 | Barcelona, ESP | Fit For Fun |
| 2019 | Athens, GRE | Vertigo du Desert |
| 2018 | St. Gallen, SUI | Fit For Fun |
| 2018 | Barcelona, ESP | Fit For Fun |
| 2016 | Rotterdam, NED | Fit For Fun |
| 2016 | Doha, QAT | Fit For Fun |
| 2015 | Doha, QAT | Fit For Fun (GCT season winner) |
| 2015 | Vienna, AUT | Winningmood |
| 2015 | Madrid, ESP | Winningmood |
| 2015 | Basel, SUI | Fit For Fun |
| 2014 | Valkenswaard, NED | Lady Lindenhof |
| 2014 | Cannes, FRA | Lady Lindenhof |
| 2013 | Donetsk, UKR | Lennox |
| 2013 | Basel, SUI | Lennox |
| 2012 | Wiesbaden, GER | Lennox |
| 2012 | Abu Dhabi, UAE | Bluebuster |
| 2008 | Paderborn, GER | Locarno |
The February 2026 Abu Dhabi Grand Prix victory made Luciana Diniz the first Brazilian woman to top the podium at that level in the discipline.
Founder and principal of her own international sports and media company, operating across Europe and overseeing her athletic, academy and publishing activities.
Founder of a multidisciplinary online equestrian and personal-development education platform, sold in more than 40 countries, comprising 43+ video lessons and 2 e-books, "FIT 4 GOLD" and "Jump 4 Your Dreams", across three learning tracks (performance/competition, horse welfare, personal transformation). Brand partners include Bruno Delgrange, Roeckl, Equisense and ClipMyHorse.tv.
Founder of a digital behavioral-compatibility platform for riders, trainers, grooms and horse owners, assessing rider and horse profiles to improve horse-human partnerships.
Founder of an AI-powered behavioral-compatibility and self-discovery platform, extending the Equestrian Match methodology to personal and professional relationships.
Born in São Paulo, Brazil, into a family of athletes of Portuguese descent: her mother, Lica Diniz, is an eight-time Brazilian dressage champion, Pan-American Games bronze medalist, and Brazilian Guinness World Records entrant; her father, Arnaldo dos Santos Diniz, and brothers André and Fábio Diniz were both top 10 national-level polo players.
She began riding at age 9 and launched her competitive career at the Sociedade Hípica Paulista. At 18, she left Brazil for Belgium to train under Nelson Pessoa Filho ("Neco"), one of the sport's leading coaches, which launched her international career.
She has represented Brazil (2004; current flag since 2022, including as Paris 2024 team reserve), Portugal (2006–2022, including three Olympic Games), and Brazil again since July 2022. She holds Brazilian and Portuguese nationality and has been competing in the sport worldwide for more than 30 years.
In 2018 she served as an Athlete Role Model at the Youth Olympic Games.